Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

 We made the decision at the end of 2004 to start using Fairtrade tea and coffee within our office and everyone loved it. We wanted you to start to think about using Fairtrade products and so we held a taste testing session. Most of you involved loved the taste and the concept too.

We choose to partner with Cafedirect, the UK's leading Fairtrade brand who sell a delicious range of tea, coffee and drinking chocolate.

Fairtrade is becoming better recognised within the UK with more and more people choosing to purchase Fairtrade product for the home. However as Harriett Lamb, Fairtrade Foundation Director, explained,
"Fairtrade is now becoming a lifestyle choice - we don't just want Fairtrade at home, we want to be able to choose Fairtrade at work, leisure and play"

Cafédirect, the UK's pioneering Fairtrade hot drinks company, is celebrating winning eight prestigious Gold Great Taste Awards - leading the hot beverages category this year.

The following products that you can purchase from us that won a award are:

Cafedirect Decaf Coffee

Cafedirect Classic Decaf Coffee

Cafedirect Machu Picchu Organic Roast & Ground Coffee

Cafedirect Decaf Fresh Ground Coffee

This year Cafedirect is holding a event on Sat 21st February to Sun 1st March at Whole Foods Market 63 Kensington High Street, London - TasteFair is Cafédirect's contribution to Fairtrade Fortnight. Drop by and have a tea or coffee while taking in our photo exhibition and all the other sights, sounds and tastes of the fair. Click on the link to find out more.

Click here to buy Fairtrade